Next time you’re strolling through the produce aisle you might see something new among the fruit, according to a recent announcement from an Austin-based marketing network. The ad company plans to help shoppers “tune in” to the latest in food advertising from 2,600 Grocery TV displays, which will be scattered throughout grocery stores in several Southern states.
Southeastern Grocers (SEG) consists of Winn-Dixie, Harveys, and Fresco y Más, and shoppers in Miami, Jacksonville, and New Orleans will see this new technology soon.
The TVs are manufactured by the company Grocery TV and will feature ad-like promotions, in-store specials, information on events, and more, according to Supermarket News.
“We are always looking for innovative opportunities to reach our customers throughout the Southeast,” Adam Kirk, senior vice president of marketing operations for Southeastern Grocers, said in a press release. “We are committed to providing our customers quality shopping experiences, and our partnership with Grocery TV allows us another opportunity to provide value to our partners and customers throughout our stores.”
SEG has plans to install 6,000 more Grocery TV displays by the end of the year, according to the press release. Currently, the Jacksonville, Fla.-based company operates 423 stores in five states.
While SEG has been working on expanding its shopping experience for customers, so has Amazon Fresh. The company has integrated smart technology into the checkout experience and recently opened seven new locations in California, Illinois, and Virginia. It also has plans for more stores on the East Coast in the near future.
The stores allow shoppers to skip the cash register altogether using Amazon’s Just Walk Out feature and pay using only their handprints.
Even the shopping carts are smart. The Amazon Dash Cart helps shoppers find the groceries they’re looking for, automatically identifies them once placed in the cart, and keeps a running tally of all the groceries in the cart.
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